My interest in the developments in the arena of self-publishing involves research. And research often throws up unexpected byways which invite exploration.
Mick Rooney is a knowlegable observer of on-demand and independent publishing and has quite recently had a lot to say about the other self-publishing site.
“…somewhere in there is the germ of a great idea, but I have found it an incestuous and self-sustained platform for would-be authors clamouring at any cost for a peer review to reach the top of the pile and be top-dog for a week or two. All this happens without the assurance of balance or any real proof that the hundreds of adoring readers who claimed to have read your book actually gave it, and your author profile, any more than a cursory glance.”
So be it, and there’s more here. But further Googling, specifically with regard to on-demand publishing, brought me to coffee.
Coffee?
Brew up! It’s time for a fikarast (as our Swedish friends call the Java break. I shall be corrected if I err).
Tchibo is to Germany what Folgers is to the United States, the leading coffee brand. And Tchibo has a good thousand retail outlets in prime locations, all with a very heavy footfall. In comparison Germany’s largest branded bookstore chain, Thalia, has only 55 branches.
Coffee and publishing? On-demand self-publishing!
In winter 2008-2009 Tchibo offered their customers a EUR 39,90 gift token allowing them to submit a manuscript which would then be processed by a German on-demand specialist and entitling them to pick up their own bound copy when popping in for their favourite roast. ISBN and all, thoroughly German.
I have no idea what the take-up was of this intriguing offer. But it brought to mind my own experience as a publisher twenty years earlier. Our speciality was books of photography, not unlike what Benedikt Taschen did so much better in the years which followed. At that time Tchibo was already known as an innovative distribution channel for photo books. The girl I married worked for a Munich publisher whose output wasexclusively available in the Tchibo retail coffee outlets. The cover prices were very modest, since no middle-men were involved, the print runs were enormous and there was widespread gnashing of teeth among the highly regulated bookselling establishment.
Which brings us to stealth. Tchibo (they did not, alas, take any of the titles I offered) cannily exploited gaps in the market, demonstrated out-of-the-box thinking, and even twenty years ago found books a promising side-line. Their recent on-demand project seems to confirm their continued interest.
Stealth. It can work for us or against us, and I mean for or against Slush Pile Reader. Mick Rooney is highly critical of the way the other self-publishing site seems to be pushing its would-be published authors into the arms of CreateSpace. In the old days the term was ‘vanity publishing’. If your vanity demanded, you could respond to the small adverts at the back of Esquire Magazine in which the Vantage Press (still a thriving enterprise) simply announced ‘Authors wanted’. I remember giving their offer some thought when I was still in university; the vanity I had, but not the cash.
But this stealthy attempt to profit from a writer’s burning desire to see his work in print is, of course, not what I would expect to find emulated by SPR.
I discovered Cathy Dobson in the course of my wanderings through the web. She has turned her experience of fifteen years as an ex-pat into an amusing book titled Planet Germany. It is, I think, an amusing read for other ex-pats such as myself who will recognize some of the stereotypes and enjoy the occasional smirk or smothered guffaw.
Be that as it may. But in a blog post Cathy writes about the predicament of the unpublished author. She has the usual well-meant advice but she also mentions the options represented by sites where manuscripts can be submitted by authors, that site in particular.
“It’s not a bad place to showcase yourself, but you will need to do plenty of reciprocal reading/commenting/arselicking in order to get your book up the rankings and into prominence.”
My own manuscript is buried under 2,300 others on that site but it is also on Slush Pile Reader, where I am minded to believe that osculation of other writers’ posteriors has a lesser role to play in the scheme of things.
But…
My feeling is that Slush Pile Reader has its loyal core of ‘heavy users’ who respond to new submissions, finding some which please them and thereby generating some initial positive feedback. Quickly, however, the focus of these assiduous users is on newer submissions and one’s own manuscript is… more or less lost. Lost, in the sense that the casual visitor to the site faces a huge challenge when seeking a read corresponding to his or her tastes.
The issue is ‘discoverability’. And it is one faced in many sectors of the internet. Certainly metadata tagging is a help… But it in no way relates to the learned habits of people who love reading and most often select their books still in ‘dead trees’ format in a bricks-and-mortar store. In my favourite bookshop I do not have to wade through stacks of volumes falling into self-help, teenage vampire schlock, New Age, political obscurantist or other genres before finding the books published in the category I seek!
I wonder if the answer lies perhaps in the approach taken by the music service Last.fm. On this site I need only enter two or three of the bands or singers I already enjoy and the algorithms will get to work and will pull up not only tracks by my favourites but also other artists who I might enjoy.To me this is a cooler solution than the Amazon recommendation engine and I am constantly surprised by the discoveries this cyber-serendipity facilitates.
Surely there is a step to made in the direction of ‘genre-specific discoverability’ on a site like Slush Pile Reader if authors are required at the submission stage to list established writers as affinity guidance.
I admit that when I start looking under the hood of collaborative filtering I am quickly baffled. That much of a geek I am not.
My thinking with regard to computer-based solutions is very simply structured: If this is possible, then that must be possible, too.
The eye-opener for me was my discovery of Last.fm. I entered only four artistes to set the parameters for my own ‘radio’ stream…
“Crosby Stills Nash, Beach Boys, Françoise Hardy, Serge Gainsbourg.”
The consequence of my choices never fails to delight me with audio discoveries which I otherwise probably would not have made. It’s as simple as that. It amazes me even more that my four artiste choices are not, at first glance, easy to reconcile one with the other. But in spite of the disparity, the breadth of my taste has been precisely identified and is being catered to, day in, day out, in a wonderful audio stream.
Thus I imagine that looking for something I might enjoy reading could benefit from a similar, user-friendly approach.
“If you enjoy reading X and Y and Z you might find my book to your liking!”
The above simple and direct statement presumes, of course, that sufficient metadata exists in the system for Author X, for Author Y and for Author Z, in order for the cumulative metadata to add up to a distinctive profile specific to the manuscript submitted by an author.
Then at the other end of the transactional path the website visitor must make only a simple determination.
“I like reading A and B and C. What can you suggest I should consider?”
The system response to this query would be to list manuscripts which best correspond to the implied cumulative metadata, in order of compatibility with the would-be reader’s declared taste.
To what extent is such an approach relevant to the mission of Slush Pile Reader, which has as its goal the finding of manuscripts which merit words-on-paper and/or electronic publication and commercialization?
I wonder if it is time for some stealth!
At present Slush Pile Reader reaches out primarily to authors. Unless you’re one of the legion of frustrated writers who believe their narrative deserves an audience, you’re not going to bother visiting the site, or any other site ostensibly addressing the same need.
For me stealth might be the launch of a portal reaching out primarily to readers. This site would ultimately call upon the exisisting and evolving content resources of SPR, the wealth of submitted manuscripts. But for the reader looking merely for alternatives to the stock on the shelves of his local bookstore, the career of an author is of little import; what the reader seeks is just a good read.
Such a portal would absolutely not use the term ‘slush pile’ with its implication of impending rejection! For readers the claim would be that they are being afforded pre-publication access to tomorrow’s best-sellers. Cory Doctorow has this perfected this kind of pitch to a fine art.
Would such a schism, a parallel reader-oriented site, amount to heresy?
Possibly. SPR places worth on the peer evaluation of manuscripts by fellow writers, on the generation of metrics which do not totally rule out the ‘gaming’ of results using social networking jiggery-pokery. A portal, inevitably also an iPad app, for readers, generating metrics purely reflecting quantitative and qualitative (satisfaction feedback) criteria, might deliver very different results.
A combination of the peer evaluation scores and the response of mere readers could, however, make it easier in the end to decide what manuscripts should be rewarded with main-stream publication.
Again I must think back to Last.fm. My enthusiasm for the service is that of a listener. I do not care if the singer-songwriter whose track I discover can pay the rent or not. My wishes are satisfied!
But for indie bands and unknown musicians Last.fm is something more. It is where their work can be showcased for discovery, even monetized. It is where my affinity for Serge Gainsbourg can lead to my discovery of an obscure Korea-Pop balladeer, previously more or less unknown beyond suburban Seoul.
I do recognize a couple of snags with the stealth approach, putting the cart before the horse. One is the question whether the submitted manuscripts archived by SPR are a content resource rich enough to satisfy users of a new portal claiming to offer a wide choice of worthwhile alternative reading. However a solution could be to aggregate ‘slush piles’ which have accumulated elsewhere, even those of the over-stretched conventional publishers.
Another difficulty is the deficit in terms of visual communication. Not for nothing do the established publishers agonize over suitable book cover designs. They are an important factor when we are shopping in a bricks-and-mortar outlet, pulling us to certain volumes on display by triggering responses to what we see. Most of us who call ourselves storytellers are not gifted designers. I have seen home-baked cover art using Comic Sans as the title font! Here the solution would be, I think, to eschew visuals completely and emphasize typographical presentation. We are, after all, talking about words.
Some of Mick Rooney’s words are intended to remind us that not a single manuscript submitted to Slush Pile Reader has ever been selected for publication. The question implicit in his comments, which are in general those of a well-wisher, is how eventual publication might take place. Is cooperation with a mainstream publishing house envisaged, given that access to the key book retail chains is an obstacle difficult for an independent to surmount?
Which brings me back to coffee. And I find my self musing upon the notion of the Slush Pile imprint being exclusively available at Starbucks outlets in the English-speaking world…
Ah, the fevered imaginations of those of us who call ourselves storytellers! Do we still have some Gevalia left?
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Malcolm James Thomson is the author of Golden Dawn and blogs from, of all the interesting places out there, Abu Dhabi, on Sandlander.
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If you too want to be a guest blogger – send us a message:johanna@slushpilereader.com